Global Grape Group – The Have a GRAPE Day Launch

An international coalition of leading table grape exporters from Chile, Peru, and Mexico committed to growing global grape consumption and elevating grapes as a year-round healthy snack.

Project:
Launch of the “Have a Grape Day” Campaign
Inaugural PR and integrated communications activation aligned with GGG’s official debut at FEMME 2025, a premier wellness and leadership event in Los Angeles.
THE CHALLENGE
Introduce GGG as a credible, unified voice for global table grape exporters in the highly competitive U.S. produce market, while breaking through with a fresh narrative around grapes as the “ultimate healthy snack.”
Strategic Approach:
To build brand equity, credibility, and momentum, our team developed a multi-layered PR strategy that combined:

High-visibility event activation
Influencer and KOL engagement
Targeted trade and consumer media relations
Thoughtful brand storytelling

We secured an exclusive platform at FEMME 2025, integrating grapes into culinary moments, wellness programming, and digital storytelling, and bringing the “Have a Grape Day” campaign to life in an authentic and lifestyle-aligned way.

Key Wins & Impact

  • Global Brand Credibility

    • Positioned GGG as a forward-thinking, collaborative initiative with the power to unite leading grape-exporting nations under one mission.
    • Achieved direct industry validation: California Table Grapes—a major competitor—reached out to GGG to explore future collaboration after the campaign launch.

  • Media Breakthroughs

    • Earned coverage in 5 top-tier trade publications: The Packer, Fresh Plaza, Fruitnet, Fresh Fruit Portal, and The Grape Reporter
    • AgDay TV Interview with over 250,000 viewers
    • Interview in the highly coveted The Produce Industry Podcast (Over 1M Downloads)
    • Reached bilingual audiences in both English and Spanish.
    • Met and exceeded all B2B and B2C media KPIs.

  • Influencer & KOL Engagement

    • Engaged respected wellness and lifestyle voices including:Vandana Sheth, RDN, Fernanda Leon
    • Generated organic buzz via LinkedIn and Instagram from KOLs like Jennifer Strailey, Juanita Gaglio, and Capespan.

  • Ongoing Media Momentum

    • Upcoming podcast, digital, and trade media interviews:
      ● CHAIN LATIN, Movida Hispana, Produ Magazine
      ● Rural Media TV filming interest in Chile, Peru, and Mexico
      ● Paid partnership discussions with The Produce Moms

Creative Execution at FEMME 2025

  • 1Grape-infused menus at the VIP brunch and Ask Me Anything Luncheon
  • 2Wellness snacks break post-wellness journey sessions
  • 3Media and influencer meet & greets
  • 4Consistent hashtag use: #HaveAGrapeDay
From Launch to Impact
Through earned media, real-world activation, influencer storytelling, and a culturally connected message, GGG went from unknown to unstoppable.
The “Have a Grape Day” campaign didn’t just launch a product. It launched a lifestyle movement, opening doors for global partnerships and redefining grapes for the next generation of health-conscious consumers in the US.

Interested in producing a legacy-focused experience tailored to your audience?

Let’s build the strategy and story that moves your community forward.

Contact Us